Monday, October 31, 20051
The more things change, the more they stay the same:
Drug makers have come under fire for "ask your doctor" style advertising and have vowed to change their ways, but research data shows they are spending more on direct-to-consumer (DTC) prescription drug advertising in 2005 than they did last year.
Comments
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Intern in the District
I suppose I'm the only one on the medical side of this who thinks along these lines but here goes: Doctor's are professionals who tolerated a tortuos training process and they can't say 'no' to a patient who saw an ad on TV?
Post a CommentThe way I see it, DTC ads are only being run if they work and they only work if:
1) Doctor's roll over and stop using their professional judgement
OR
2) Patients are being 'inspired' to make a valuable contribution to their care and doctors are just responding to a helpful input.
I'll let you guess which one I think is happening
12:55 AM