The confusion over prescription labels.
“For example, common misinterpretations of a yellow label bearing an icon of the sun with a slash through it were, ‘Don’t take medicine if you’ve been in the sunlight too long,’ ‘Don’t leave medicine in the sun,’ and ‘Don’t leave medicine in the sun, but in a cool place.’ The extremely fine print of that label actually read, in all capital letters: ‘YOU SHOULD AVOID PROLONGED OR EXCESSIVE EXPOSURE TO DIRECT AND/OR ARTIFICIAL SUNLIGHT WHILE TAKING THIS DRUG.’
The ‘FOR EXTERNAL USE ONLY” sticker stumped 25 percent of even those who could read every word, and misled 90 percent of the adults in the lowest literacy group.”
