May 8, 2005

There is 1 drug rep for every 7 doctors, triple the number a decade ago

The pharmaceuticals are starting to scale back: “New York-based Pfizer Inc., which has the nation’s largest drug sales force at 11,000, said in April it will curtail the number of reps calling on doctors to two or three per product, down from what has been as high as five. Pfizer reps sell the cholesterol-lowering drug Lipitor, the impotency pill Viagra and controversial arthritis drugs Celebrex and Bextra.”

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