Tuesday, April 26, 2005
The NY Times on DTC marketing
"Doctors afraid to disappoint patients can also be negatively influenced by drug advertisements. The doctor may recommend that other approaches - like changing habits to lower blood pressure or controlling high cholesterol - are preferable to taking drugs. But patients hoping for prescriptions may pressure their doctors to write them."
"Doctors afraid to disappoint patients can also be negatively influenced by drug advertisements. The doctor may recommend that other approaches - like changing habits to lower blood pressure or controlling high cholesterol - are preferable to taking drugs. But patients hoping for prescriptions may pressure their doctors to write them."
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