Consumer Reports – Best Buy Drugs

“Visitors to the Consumer Reports Best Buy Drugs website will be able to view the latest findings about the comparative effectiveness and cost-effectiveness of many widely used prescription drugs. We will tell you what you need to know when you talk to your doctor about switching to more cost-effective medications.”

I’m looking forward to this and curious how they’re going to implement the program. If done well (and hopefully with the appropriate evidence supporting their decisions), I think this can help cut through the hype of pharmaceutical advertising that the public is subjected to.

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