TV and Web Ads Equally Effective, Says Study
(scroll down) “A study conducted for pharmaceutical giant Pfizer has concluded that video ads on the Internet are equally as effective as TV ads. The study, conducted by Millward Brown and involving U.S. consumers, determined that TV and online video advertising were each able to convey “a distinctive and memorable message and influence viewers.” In a statement, Kaki Hinton, vice president of advertising services for Pfizer Consumer Healthcare, said that the study “was the catalyst for us to enter the broadband arena as an innovative, new way to connect with consumers.”
Great, just what we need – more ways for pharmaceuticals to connect with consumers. Expect to see more, not less, direct-to-consumer advertising – along with all the problems that go along with it.
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