Should we allow direct to consumer advertising of prescription medications?

“Even though I have been an advocate of free markets in the business of health care, I have not thought that direct to consumer advertising (DTC) is such a good idea. In my opinion, DTC of prescription medical products is inherently problematic. It is way too easy for these ads to be misleading and quite often they are.”

Chris Rangel with more debate on DTC marketing, which has been an issue here.

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