Ambien is now sponsoring CNN news segments, as well as having an increased presence on CNN’s web site:
Prescription sleep aid Ambien entered into a deal with CNN ad sales to sponsor the “Morning Papers” segment on CNN’s NewsNight with Aaron Brown. CNN ad sales COO Greg D’Alba brokered the deal with Sanofi-Synthelabo, a member of global pharmaceutical company Sanofi-Aventis Group.Under the multi-media partnership, Ambien will also get a Web presence on CNN.com and ads in a nightly newsletter written by Brown that is sent to subscribers and includes the headlines featured in the show.
The broadening direct-to-consumer advertising of a sedative hypnotic can be dangerous. Studies are showing that non-medical treatment of insomnia actually is more effective. Encouraging patients to ask for a potentially addictive “quick-fix” to insomnia is simply irresponsible, both for Ambien and CNN.
Related posts:
- Did Ambien lead a man to freeze himself to death?
- Medical device ads
- There are some physicians who say DTC ads are a good thing
- A judge orders a brain-damaged woman to be given Ambien
- Ambien being advertised in Seventeen magazine
- Did propofol, or Diprivan, kill Michael Jackson?
- Should patients be paid to promote drugs?
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