More on direct to consumer marketing

Galen and Trent have been discussing the recent Medrant on direct to consumer (DTC) marketing for medications. Great points made in each post.

Related posts:

1. Ban direct-to-consumer advertising
2. Big Pharma realizes their folly on direct to consumer advertising
3. The waning effect of direct to consumer drug advertising
4. Should consumer prescription drug ads be reined in?
5. Implantable defibrillators go direct to consumer
6. Marketing stents to consumers
7. Direct admission

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