. . . to help curb cigarette use. Shock tactics. I love it.
All cigarette packs sold in Singapore will soon carry gruesome messages including images of a cancerous lung and a sliced brain oozing blood to scare smokers into quitting, health officials said.
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I don’t see this as anything that has a chance of working. Can you imagine how many folks would buy a can of soup that had a written warning across it stating it could cause cancer or death. Soup companies would quickly go out of business. Yet packs of cigarettes have had that same warning for years and people still buy them.
It won’t work. I speak as an ex-smoker, a Singaporean, and someone whose mother once ran the national anti-smoking campaign.
I think what non-smokers don’t understand is once you’re a smoker, nothing except your own decision will persuade you to stop. Gory pictures, scary statistics, and public service advertising will do diddly squat.
The focus should be aimed at helping smokers who are trying to quit (ie, who have made the decision), and at education to prevent people from starting in the first place.
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